Work:
Renault
LiCLIOdación
Challenge
To sell remaining stock of 2009 Renault Clio automobiles.Strategy
The campaign was a full integration of Out-of-home media, TV, Cinema, Search, Mobile and Digital Media Use of high-impact formats as rich media and guerrilla marketing efforts were included in the campaign in order to generate traffic to the website.Results
- Total Website visits: 222,745
- Total Wap portal leads: 1,500 leads
- Remaining automobile stock sold completely after two months of campaign
