Paris Department Store
Original Jeans
Challenge
In Chile, the use of Photoblogs has increased a lot, one of the strongest growth rates in the whole of Latin America, along with Argentina and Brazil. The challenge for Lattitud was to talk to the youth about Jeans Paris in their own language, using this interactive media tool.
Strategy
Create the official website for the Original Jeans Paris campaign using a photoblog application, where users could interact by uploading photos of themselves wearing their jeans. These photos are filtered and only published once the person has registered with the site, which puts them in with a chance of winning the prize for the most voted photo.
Results
In just 15 days, the results were spectacular:
- 44,569 visits
- 35,024 single users of the website
- 6,690 registered users
- 2,468 photos uploaded and published
- 3,589 postcards sent to friends
- 16,589 comments posted
