Hyundai
Let’s Getz Rock
Challenge
Communicate the launch of the new Hyundai and achieve the maximum number of online subscriptions
Strategy
Develop an online campaign at sites frequented by the target, young people, using high-impact creative drop-down formats.
Results
In 4 weeks:
- The initial click ratio forecast at the start of the campaign was exceeded by 475%.
- Over 27,000 single users redirected to the campaign website.
- The on-line campaign accounted for 6% of the total on-line subscriptions for the period.
