Lattitud Insights:

Consumer trends and practical opportunities in mobile marketing

The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.

Advertisers who are advancing their mobile initiatives see the channel as a new opportunity to reach consumers in a personal way, learning and adapting the digital content for each consumer necessity...