Artemis:

Artemis

Artemis® is Havas Digital's proprietary digital marketing campaign management system, which provides advertisers with data intelligence solutions for digital campaign optimization. Artemis collects and evaluates data at the cookie/user level (being this unique in the market), allowing users to target and optimize digital marketing campaigns, based on the behaviours of customers. Another great feature of Artemis is the possibility to fuse campaign data with other sets of data (e.g. customer data, provided by the advertiser). This feature is called Data Fusion.

Artemis helps marketers maximize the effectiveness of digital advertisement investment, in a very user friendly environment, removing the intimidation factor from data:

  • Web-based user interface
  • Easy to use analytical platform
  • Simplifies data collection and reporting
  • Interface in several languages
  • Training material available within Artemis to learn how to use and understand the platform and the reports

Artemis delivers unique value to advertisers allowing to:

  • Determine the impact and relevance of every element in the marketing mix through the integration of disparate marketing program data sources: display, search, web traffic, offline advertising, mobile, buzz, email, DRTV
  • Measure and analyse the return on digital media investment by fusing advertiser data, such as offline conversions, transaction value, and customer value, with online campaign data in Artemis.
  • Provide insight into the true factors that drive campaign success via advanced reporting and ad-hoc data analysis
  • Optimize each stage of the purchase funnel with unique reports
    • - Awareness: Branding studies tying frequency of exposure to increase in awareness
    • - Consideration: Reach and Frequency analysis, Day-parting, Targeting, Purchase Funnel Optimization, Phasing Optimization with Offline spend
    • - Purchase: Advanced conversion reporting Advanced Attribution
    • - Loyalty: Customer life time optimization
  • Attribute value across all touch points in the consumer journey using unique statistical capabilities and modelling
  • Help marketers optimize to customer life-time value via user level data integration and fusion
  • Solve any client need on digital spend with Artemis' customised reports

Data unifies all of the work we do at Havas Digital and is the base of understanding that allows us to manage client campaigns for maximum effectiveness and ROI. Havas Digital has a critical advantage over competitors in this area thanks to Artemis, its division dedicated specifically to technology applied to gain insight and to track effectiveness of digital marketing actions.